It's Time the Communications Department Is Seen as a Revenue Generator

Communications is often seen as a cost center, but it is actually one of the most powerful revenue generators for a company. Communicators are the architects of a brand's story and stewards of an organization's reputation and community relations. CEO's value their communications leaders for protecting reputation, making data-based decisions, building relationships, and critical thinking.

Communication leaders should prioritize data and measurement, speak up, get in the driver's seat around DEI and ESG, and defend the value of the employee. They need to lead with a business mindset and be fluent in business and economics. Reputation management, employee communications, media relations, and community engagement are all bedrocks of communication, and can be connected to organizational growth and health.

Communicators should be invited into boardroom conversations and strategy and budget meetings, and prove that a healthy workplace equals a healthy business. They need to carve out ownership around DEI and ESG initiatives, and team up with marketing on earned media. With these steps, communicators can be seen as part of business generation and be heard and heeded.