Seven Results-Driven Paid Strategies for B2B Marketing

Paid marketing is a great way to promote your business, but it is harder for B2B than B2C. To make the most of your B2B paid marketing, here are seven strategies to consider. Start with display advertising to raise brand awareness and use Google Text Ads to target transactional keywords. Organic SEO strategies should target informational keywords while remarketing and video marketing can be used to nurture leads. Additionally, focus on the overall ROI and have a customer-focused approach.

Display advertising can be used to get the company’s name in front of the right people, while Google Text Ads can target transactional search terms. Organic SEO strategies should target informational keywords, and remarketing and video marketing can be used to nurture leads. Calculate the overall ROI and focus on providing an interactive and immersive customer experience.

It is important to remember that transactional search terms have a higher level of intent, so use them when targeting with text ads. Additionally, lead nurturing should be done with remarketing ads, and videos can be used to teach, entertain, and capture B2B buyers’ attention. Finally, focus on interactive experiences, as Millennials account for up to 73% of B2B customers.