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Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times
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Google Data Studio is a fantastic tool for visualizing data to help marketers make more informed decisions. Reports are customizable and can be used to create an overarching view of performance across all campaigns and channels. Automated Data Studio reports also save time and avoid human error. This article walks through the steps of creating your own report.
Start by deciding which channels to include, then select a template or build your own. Data sources can be authorized from Google sources such as Analytics or Search Console. Community Connectors can be used to include third-party data. After choosing the metrics to include, begin visualizing the data with graphs, charts, tables, and more.
Using Data Studio to create performance reports is a great way to save time and get an intuitive dashboard that suits your needs. It's important to choose the right metrics and to think about the stories you might want to tell with the data. With trial and error, you can find the best visualizers to make the most sense to you and your team.
How to Create Automated Data Studio Reports for Campaign Performance
Don't worry ... it's FREE!
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