Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
Technology is increasingly improving accessibility for people who are deaf or hard of hearing, allowing them to consume audio and video content. Live events can be made more accessible through live professional captions and live auto captions. Live auto captions are more affordable and easier to schedule but can be less accurate, while live professional captions are more expensive but provide more accurate results.
When considering which caption option is best, businesses should consider their audience, the size of the event, and the level of accuracy required. For large events with many attendees, accuracy is more critical, while smaller events such as internal team meetings may be more suited to auto captions. When using auto captions, audio equipment and technical terms should be considered to get the most out of them.
Making events accessible to more people is always a step in the right direction. Businesses can take advantage of live auto captions and professional captions to make their events more accessible and improve the experience for their audience.
Live Professional Captions vs. Live Auto Captions: Which Is Best For You?
Don't worry ... it's FREE!
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.
Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.