Five Types of Content to Include in Your Sales Enablement Playbook

Marketing Content — Tue., Feb. 22, 2022

Organizations can save up to $2 million per year by leveraging sales enablement to close more deals. Sales enablement is the process of providing sales teams with the resources they need to close deals, such as content, tools, knowledge, and information. Content should educate leads, overcome objections, prime them to be great customers, and provide information that leads can forward to decision-makers.

Five foundational content types needed for sales enablement are guest posts, blog posts, whitepapers, research, and reports, and case studies. Guest posts are great for reaching people at the top of the funnel, while blog posts are perfect for providing value to the middle of the funnel. Whitepapers, research, and reports are great for leads who need more education, whereas case studies show tangible results. Finally, email drip campaigns can be used to nurture leads who have not yet gotten on the phone.

Marketers and sales teams should work together to create content that meets leads' needs and answers their questions. This content should provide value, build trust, and establish relationships throughout the funnel. With the right content, organizations can save money and close more deals.

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