Email Security: Why You Need DMARC for Marketing, Too

Email is an indispensable tool marketers use to communicate with customers and prospects. Its extensive reach, low cost, and ease of customization constitute a surefire way to generate strong, dependable ROI. However, it also attracts hackers who use it for malicious purposes. To protect brands and customers, marketers should incorporate DMARC, an email authentication protocol, into their marketing tech stack.

DMARC blocks malicious emails from reaching their intended recipient, thus protecting brands from financial losses due to BEC attacks. It also strengthens a brand's reputation and deliverability, and is a prerequisite for BIMI adoption. Collaboration between security and marketing teams is necessary in order to understand the risks and rewards associated with DMARC.

By establishing a DMARC record, brands can protect themselves, their customers, and their reputation. It prevents cybercriminals from using domains for malicious purposes, decreases overall risk, and offers visibility into emails sent in the brand's name. Brands also benefit from improved deliverability and the ability to use BIMI.