The Secret to Successful B2B Events: Five Tips for Thoughtful Design

Ask 100 B2B event organizers how to execute effective event design, and you'll get 100 different answers. Splash analyzed 37 design-related metrics for the highest-performing virtual and in-person event websites from August 2019 to August 2020, and found that effective event design can significantly affect the quality, registration rate, and overall success of B2B events. With more virtual events in 2022 than 2021, digital event design will be an essential skill for B2B event professionals to master.

The most successful events adhere to specific design principles and best-practices designed to encourage clear communication, consistency, and engagement. These include clear calls to action, standout titles and headlines, ‘KISS’-able content, color contrast, and consistency and replicability across all channels and the brand. Having the technology and tools to replicate effective event design will maximize attendance and lead to better business outcomes.

Thoughtful event design is the unsung hero of successful virtual, hybrid, and in-person B2B events. Event marketers and professionals must invest in the skills and capabilities needed to achieve effective event design. The success of your next B2B event may hinge on what used to be an afterthought.