Five Lessons Marketers Can Learn From Online Reviews

At the dawn of marketing, companies dictated the rules of the market. Now, with the spread of social media and review websites, customers are in charge. But in the abundance of reviews, how do you filter the information and decide what data is valuable enough to analyze? Why are online reviews important and what can you learn from them?

Why Are Online Reviews Important?

Nearly 87% of consumers read online reviews in 2020 with the increase of COVID. 73% of online consumers read only recent reviews (no older than one month) and 72% of consumers left a review online. Online reviews can help you understand customer perception, build an emotional connection, not all negative reviews are bad, boost online presence, and provide social proof.

Is There a Catch?

Negative reviews can be fake, people tend to focus on the negative, and there is an overwhelming amount of online reviews. Social listening can help you collect and analyze this data to make data-driven decisions. Overall, online reviews can help you understand customer needs and create loyal customers.