Account-based marketing ( ABM) is an effective way to give each lead the individual care and attention they deserve. It involves targeting the best, most relevant leads at the most relevant accounts and speaking to their unique wants and needs. However, it's very resource-intensive and time-consuming. ABM automation solves this problem by streamlining processes, segmenting and scoring leads, personalizing content, and monitoring performance.
When the right workflows are in place, leads always receive personalized attention at the exact right moment. It's easy to sort and prioritize leads with automatic tagging, and ABM automation tools can adapt emails, ads, and even landing pages to an individual client. Monitoring and reporting is also made easier so teams can track their progress and make meaningful improvements over time.
Popular ABM automation tools include HubSpot, Marketo Engage, and LeanData. Consider your own needs and do thorough research before choosing one. When done right, ABM automation can lead to some of the most profitable deals without sacrificing overall productivity.
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How ABM Automation Can Change Your Sales Process Forever
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