When you think of brand-building campaigns, publicity stunts, or viral videos, you typically think of B2C examples. People prefer to shop with a brand that has a clear purpose and mission statement, even if it's more expensive. B2C brands feel a greater need to stand out and be remembered, but this applies to the B2B market as well. To stand out, B2B brands can use tech such as AI or chatbots to differentiate themselves from competitors. Chatbots can be used on social media to provide an immersive experience and engage with buyers. Additionally, agencies can use white label or implementer partnerships to create innovative chatbot conversations.
Chatbots can be used to tackle other challenges in addition to brand-building. Brands can generate leads, convert landing page visitors, and share thought leadership content. Agencies can help their clients create chatbots and provide expertise on chatbot ideas. With advancements in chatbot technology, marketers can create an interactive story to make their brand memorable and noteworthy.
A successful brand-building campaign can create loyalty and trust in both B2C and B2B markets. Chatbot technology provides unique opportunities for marketers to build their brand image via an engaging story. Agencies can offer their expertise in creating innovative chatbot conversations and help brands use tech to differentiate themselves.
... continue reading below
Developing Brand Image: Chatbots Are B2B Marketers' Secret Weapon
Don't worry ... it's FREE!
Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.