Audio content marketing is quickly gaining traction as people move away from traditional media consumption and towards digital platforms. Companies must keep up with this trend in order to capture eardrums and maintain content for their eyeballs. Popular audio content platforms include voice search, podcasts, audiobooks, and audio ads.
Businesses should determine the area of greatest need for their customers and set a reasonable budget for the audio content marketing. Found audio content and outside input can be used to get started, while objective data and feedback should be used to guide future expenditures.
By adopting, adapting, and improving, companies can create audio content that answers real questions and resonates with their target audience.
How to Add Audio Content to Your Marketing Strategy
Don't worry ... it's FREE!
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.
Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.