How to Drive Key-Account Growth With Omnichannel Account-Based Marketing

At present, B2B buyers are researching solutions and evaluating products and services online, often in large buying groups of up to 30 people. This makes it difficult for sales teams to build consensus and can lead to customer breakdowns. For this reason, marketing teams must step in with new digital account-based marketing ( ABM) technologies.

ABM is a highly efficient and profitable B2B marketing strategy which aligns marketing and sales teams around high-priority accounts, engages large buying groups, and alerts sales teams with actionable insights. It results in higher win rates, shorter sales cycles, and bigger deals.

To get started with ABM, B2B marketers must select their target accounts, choose the right marketing channels, and deliver the right messaging at the right time. Omnichannel ABM is the best way to reach target accounts, but it requires a range of skills and may require a managed services provider. With the right ABM strategy, technology, and team in place, you can engage and grow revenue in your target accounts.