How to Get Record Results From a Video-Led ABM Program

Vidyard, a SaaS company with 10+ years in the industry, has found success with using video for account-based marketing ( ABM). Vidyard provides tips on how to incorporate video into ABM programs, such as lead scoring videos, making content from content, personalization at scale, and direct mail and unboxing videos.

It is important for marketing teams to be aligned with sales, and Vidyard's ABM pilot program was able to generate 8.5 times their normal pipeline with a video-led ABM program. This success can help inspire organizations to use video in their own ABM programs.

Video is a great tool to use for ABM. It provides more flexibility with lead scoring and allows for personalization at scale. Additionally, it can be used as a first touch to engage prospects and follow up with video view data. With the right plan in place, success with video-led ABM programs can be achieved.