Five Ways to Improve Content Quality Signals on Landing Pages

Google considers over 200 ranking factors when promoting webpages in SERPs, but almost all of them fall under one primary category: quality. To rank well, a webpage must provide high-quality content and an elevated page experience, coming from a well-trusted website. Digital marketers can prove content quality to Google by improving quality signals on landing pages.

Google looks for high-quality signals such as original information, comprehensive exploration, original insights and analysis, clear sourcing and expert authorship, and accurate spelling and grammar. Low-quality signals such as automatically generated or scraped content, irrelevant keywords, and plagiarized content will cause Google to view a webpage as low-quality.

Content marketers can improve content quality signals by increasing semantic richness, topical depth, interactive elements and rich media, and page experience. They should also ensure their content is linked to expert sources and relevant content.