2022 Marketing and Creative Salary Trends

2022 Salary Trends for Marketers and Creatives: It's an Employee's Market

According to the 2022 Salary Guide From Robert Half, starting salaries in the US for professional occupations are expected to increase an average of 3.8% in 2022. Digital marketing specialist roles are among the Top 10 most in-demand with an expected salary increase of 5.6%. The annual guide reports projected starting salaries for 500-plus positions across seven specializations, including marketing and creative.

The study found that it takes over three weeks, on average, to staff non-management roles and over one-third of marketing and creative professionals plan to look for a new job, mainly for a salary boost. Additionally, 47% of marketing and creative employers are offering workers more paid time off. The interactive data presentation from the guide allows users to adjust starting salaries for regional cost of living, talent availability, and other factors.

The full report provides detailed information on marketing and creative salaries for design and production, content development and management, advertising and marketing, and public relations roles. Overall, the 2022 Salary Guide from Robert Half provides a wealth of information on salaries, employment trends, perks and benefits, and diversity, equity, and inclusion (DEI).