Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3)

In the B2B Panic Marketing series, MarketingProfs will explore the causes and provide tips to help marketers refocus on what matters. Panic Marketing is when teams operate in a constantly reactive state due to various root causes. Only 34% of Fortune 3000 CEOs have great confidence in CMOs, likely because of the wrong skill set or difficulty measuring business results. Panic marketing can have negative consequences, such as team stress, poor retention, and inconsistency in brand/messaging.

Panic marketing can be addressed and changed. The series will further explore common causes of panic marketing and offer tips on how to overcome each one. Resources are available to help marketers with marketing strategy and avoiding panic marketing, such as financial goal setting, revenue operations, and audience experience.

The series will offer practical solutions to help marketers refocus and succeed in their goals. Panic marketing can be addressed and changed, so marketers can create a better experience for their teams and audience.