2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready
AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.
Interacting with customers from a distance has become more widespread due to the pandemic. To reach customers in the digital-first landscape, marketers and customer experience (CX) teams must continuously listen to identify the new expectations customers have. Delighting them requires an agile approach and the ability to act quickly on customer feedback. AI-powered sentiment analysis can help manage and implement a large volume of data, and digital community-building provides a window into true sentiment about the business.
Real-time insights about customer sentiment can be gathered from a variety of sources, including social media and contact center conversations. AI-powered sentiment analysis can sift through all the feedback, identify what is relevant, and pinpoint critical insights that brands need to learn from. Additionally, building digital forums and communities creates a space for customers to speak with people they know and feel comfortable with.
Marketers and CX teams must adjust to shifting expectations and move at the speed of their customers' changing expectations. AI and machine-learning technology can offer valuable insights, while digital community-building can help build a central location to observe customer sentiment and take the right actions to improve customer experience.
How to Win With CX in the Hybrid World
Don't worry ... it's FREE!
AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.
The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.
Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.
Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.
Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.