Martech Replacement Trends in 2024
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Organizations need to collaborate with third-party vendors and remote employees, but this can be challenging when sharing digital assets. Cloud storage services are not well-suited for creative teams due to inadequate user permissions, poor organizing tools, and version control problems. DAM solutions provide a single source of truth for digital assets that makes collaboration easier and more secure.
User permissions can be managed from a centralized control panel, making it easier to grant access to external collaborators. DAM solutions also make it easy to find assets with metadata labels and contextual searches, and share content via shareable links and customized portals. This helps reduce confusion and version control issues.
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Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.