
B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
Organizations need to collaborate with third-party vendors and remote employees, but this can be challenging when sharing digital assets. Cloud storage services are not well-suited for creative teams due to inadequate user permissions, poor organizing tools, and version control problems. DAM solutions provide a single source of truth for digital assets that makes collaboration easier and more secure.
User permissions can be managed from a centralized control panel, making it easier to grant access to external collaborators. DAM solutions also make it easy to find assets with metadata labels and contextual searches, and share content via shareable links and customized portals. This helps reduce confusion and version control issues.
DAM solutions create a secure, efficient environment for organizations to collaborate with third-party vendors and remote employees. To learn more, sign up for a free trial today.
Enhancing Digital Content Collaboration in the Hybrid Workplace
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Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency. Read more.
Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.
Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.
Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.