Martech Replacement Trends in 2024
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Today's workplace is increasingly defined by hybrid environments that allow organizations to draw upon talent far beyond their local market. Employees are often incorporated into distributed teams that include members from many different physical locations, made possible by innovations in technology. Although many collaboration tools are available, matching the right software to the group's needs can mean the difference between long-term productivity and disruptive frustration.
Whether distributed team members are part of a hybrid workforce or completely virtual, they face unique challenges in working collaboratively compared with in-person teams. Communication needs to be much more thorough and deliberate, and software tools should help teams overcome the common problems associated with hybrid and remote work. Organizations sometimes use applications for tasks and processes that the apps are not designed for, leading to wasted time and frustration.
Productivity and efficiency can be improved by using the right collaboration tools, such as digital asset management (DAM) software. DAM was created with visual assets in mind so that collaborative teams can locate and access the resources they need quickly and integrate them seamlessly into a workflow. Canto's DAM solution allows organizations to set up dedicated portals for sharing assets among distributed teams and various stakeholders. To learn more, sign up today for a free trial.
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Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.