Micro-Conversions: What They Are and Why They Matter

Marketing Strategy — Thu., Nov. 4, 2021

Micro-conversions are smaller activities that help move prospects through a funnel towards a macro-conversion, such as a purchase. Examples include subscribing to an email list, liking or upvoting content, filling out a contact form, and scrolling down a page. They are important because they gauge user interest, help understand buyer behaviour, and can find areas for conversion optimization.

Tracking micro-conversions can be done through behavior analytics platforms or Google Analytics, and popular brands such as AppSumo use them to capture emails and HubSpot to create online accounts. They are also useful for understanding the customer journey and nurturing leads.

Businesses should identify and measure the micro-conversions that have the most impact on their customer's journey to improve SEO and boost their bottom line.

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