Five SMS Campaigns for B2B Marketers to Try

Email is a popular choice for B2B marketers, but texting (SMS) is gaining traction. With an open rate of 98%, and 83% of millennials opening messages within 90 seconds, SMS is an effective way to reach customers quickly. B2B companies can use SMS for status updates, feedback requests, thought leadership, brand awareness and exclusive offers. Personalization increases open rates, and there are regulations for texts.

Thought leadership is a great way to utilize text messaging, by providing a quick piece of advice and linking to more in-depth content. Brand awareness can also be strengthened by sending texts with a quick description and link. Exclusive offers are a great way to build brand loyalty, as well as warm up cold leads.

In order to make the most of SMS campaigns, marketers should consider personalizing messages, and be aware of the regulations. There are many resources available to help marketers understand the ins and outs of SMS campaigns.