How Companies Can Use Digital Brand Ambassadors for B2B Influencer Marketing

Digital humans are hyper-realistic avatars with personalities, facial expressions, and voice inflections used to bridge the gap between digital and physical while creating an innovative way to connect consumers with brands. Companies are also turning famous celebrities into digital brand ambassadors. Four elements should be kept in mind when creating a digital brand ambassador: Personality Code, Design for Conversation, Multimodal UX, and Personalization.

Engaging with consumers and providing a human-like experience is essential for a successful digital human. Designing input and experimenting with conversation and expressions helps create a lifelike experience. Utilizing multimodal UX and personalizing the experience is key to creating a positive interaction with users.

Digital humans are an innovative way to create relationships with customers and build on marketing investments. By creating a digital ambassador, companies can ensure the customer experience is one they will never forget.