
B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
Frankendecks are a common problem for marketers. They are often created with good intentions but can lead to an overwhelming mess of fonts, formats, and information that isn't consistent or on-brand. Learning to spot them is the first step towards preventing them and marketers should use presentation software with smart templates to ensure brand consistency.
Frankendecks have a few hallmark characteristics, such as information overload, lengthy text blocks, and a hodgepodge of brand assets and design elements. They can be unprofessional and distract audiences, leading to a poor perception of the business. Smart technologies such as design AI can help teams create professional and engaging stories that are on-brand.
Presentation software with smart templates gives teams prebuilt, customizable slides and presentation templates that serve as design guardrails. Design AI applies design best-practices in real-time, allowing teams to create visual stories that uphold today's design-forward standards. Frankendecks can be avoided with the right technology and there is no excuse for them in today's business environment.
Pitch Decks: How to Avoid the Dreaded Frankendeck
Don't worry ... it's FREE!
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
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