Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape

Companies have had to embrace digitization to stay connected since the start of the pandemic. To thrive in this environment, businesses must evaluate their position on the marketing maturity model and take steps to improve. Marketing maturity is the move from a seller-centric to a buyer-centric approach, and is based on processes, tactics, technology, data, and outcomes. It has four stages: emerging, aligned, unified, and optimized.

Organizations that want to optimize their marketing processes should focus on personalization, create consistent brand experiences, and make data-informed decisions. These include enriching and cleansing data and pulling it into one holistic view. It is also important to meet customers where they are with impactful and engaging messages.

The pandemic has forced businesses to be adaptable and take active steps toward an optimized digital strategy. Evaluating marketing strategies to find areas that can be improved will prove successful in the long run. Resources such as determining digital marketing maturity, approaching digital transformation with a marketing mindset, and the personalization maturity ladder are helpful to those looking to optimize their marketing.