
Three Priorities and Best-Practices for B2B Marketers in 2025
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Videos are a powerful medium for businesses and creators to engage with both dedicated and casual audiences. To get the most out of the video content you have worked hard to create, you need to make it available to the right audiences. Here are five quick tips to increase your video visibility.
Firstly, consider a third-party platform such as YouTube, Dailymotion, Vidyard, or Vimeo. Then customize the video's thumbnail image, title, and description to immediately capture attention and communicate its contents. The title should include keywords to help search engine crawlers associate your video with the correct content categorizations.
Finally, embed your video on your own website and monitor its watch time. This will help you optimize and maximize the effect of your videos. Additionally, consider creating a transcript for the video and streamlining its content. Following these steps will help your video rank well on SERPs and garner more conversions and growth.
Five Quick Video SEO Tips to Help More People Find Your Content
Don't worry ... it's FREE!
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.