How to Create a Corporate Video Brief: Use This Easy Template

Creating a video brief needn't be daunting. By answering nine simple questions, you can help your video agency to understand the purpose of your film, pinpoint your target market, and deliver your message in the most impactful way. This article provides questions and answers to help create a rock-solid brief for your project.

Understanding the purpose of your video is crucial to the success of your project. You may need a landing page video, a promo, a how-to video, an event video, or something else. Additionally, where the video will be shown - website, social media, email, etc. - affects how it will be filmed and should be considered.

The tone and key message of the video should also be addressed. Knowing your audience will help determine the tone, and it's better to make one point convincingly than to include many points that get drowned in detail. Finally, consider the budget and any elements that need to be included such as preproduction, camera crew, actors, editing, animation, graphics, voiceover, music, and accessibility features.