Martech Replacement Trends in 2024
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Choosing a digital asset management (DAM) solution from a sea of vendors can be overwhelming. But it doesn't have to be. You can clarify the chaos with a simple request for proposal (RFP) process. An RFP process takes time and resources, and involves nine important steps. To start, it's important to distinguish your RFP from an RFI or an RFQ. Your RFP should focus on how the software meets your organisation's requirements and challenges. Use best-practices and a helpful RFP template to make sure you gather the right information.
Reach out to internal partners to make sure you have all scenarios outlined holistically and accurately. Consider future scenarios and research reviews from Gartner, Forrester, G2 Crowd and Capterra. Your RFP process will take a minimum of eight weeks, and you'll need to plan for change management once the vendor is selected. To help with the process, download the DAM Evaluation Toolkit for templates, tips and exercises.
Now that you know the RFP process and what to expect, you can clarify the chaos of choosing a DAM solution and make an informed decision. Reach out to internal partners, research reviews, consider future scenarios and use the DAM Evaluation Toolkit to help you create a comprehensive RFP process.
What to Expect in Your RFP Process for a DAM Solution
Don't worry ... it's FREE!
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.