
B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
Choosing a digital asset management (DAM) solution from a sea of vendors can be overwhelming. But it doesn't have to be. You can clarify the chaos with a simple request for proposal (RFP) process. An RFP process takes time and resources, and involves nine important steps. To start, it's important to distinguish your RFP from an RFI or an RFQ. Your RFP should focus on how the software meets your organisation's requirements and challenges. Use best-practices and a helpful RFP template to make sure you gather the right information.
Reach out to internal partners to make sure you have all scenarios outlined holistically and accurately. Consider future scenarios and research reviews from Gartner, Forrester, G2 Crowd and Capterra. Your RFP process will take a minimum of eight weeks, and you'll need to plan for change management once the vendor is selected. To help with the process, download the DAM Evaluation Toolkit for templates, tips and exercises.
Now that you know the RFP process and what to expect, you can clarify the chaos of choosing a DAM solution and make an informed decision. Reach out to internal partners, research reviews, consider future scenarios and use the DAM Evaluation Toolkit to help you create a comprehensive RFP process.
What to Expect in Your RFP Process for a DAM Solution
Don't worry ... it's FREE!
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