How to Kickstart a Growth Marketing Automation Strategy

How to Kickstart a Growth Marketing Automation Strategy

Martech — Wed., Aug. 25, 2021

Whether you're graduating from an email service provider (ESP) or simply looking to reach your customers more holistically, growth marketing automation is a powerful technology that drives brand evangelism. Global marketing automation spending will reach $25 billion by 2023 and many practitioners are considering adopting a solution to meet the moment. To get the most out of the technology, start by doing a data hygiene scrub and content audit. Then get aligned with your sales team and launch an email pilot campaign.

Lead scoring helps to develop a mutually beneficial system that increases Marketing's ability to pass qualified leads to Sales. Once you've mastered the channels you're most familiar with, explore new avenues for engagement such as automated SMS marketing. Remember it's growth marketing automation, not autopilot, and automation allows you more time to be creative and supercharges your ability to deploy more effective campaigns.

Nibble before you gobble to prevent biting off more than you can chew. It's an approach that will pay dividends later on. For more resources on growth marketing automation, check out the additional content provided.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How to Kickstart a Growth Marketing Automation Strategy

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The Secret to Scalable B2B Marketing and Sales: Business Automation

The Secret to Scalable B2B Marketing and Sales: Business Automation

Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.

Businesses' Martech Plans for the Next 12 Months

Businesses' Martech Plans for the Next 12 Months

Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.

Martech Replacement Trends in 2024

Martech Replacement Trends in 2024

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.

Top Marketing Automation Tools: A Brief Comparison

Top Marketing Automation Tools: A Brief Comparison

Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

Unlock the Power of First-Party Data With the CDP Approach

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

Subscribe to the MarketingProfs Today newsletter