Analysts and researchers have predicted for years that video is the future of B2B content marketing, and in 2021 these predictions are proving true. 71% of B2B marketers use video in their content strategies, and the benefits are clear: higher ROI, higher engagement rates, increased website traffic, improved sales numbers and lead generation.
In order to get the most out of B2B video marketing, keep videos short and to the point, create case studies, address buy-in concerns, develop tutorial and demo videos, and offer engaging customer onboarding videos. These tips can help customers understand the value of the product, ease them through the purchase process, and improve customer retention.
Video marketing is a powerful tool to connect with customers, resolve their issues and increase profits. With the right tips and tactics, B2B marketers can take full advantage of this content type and see impressive results.
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Five B2B Video Marketing Tips to Boost Sales in 2021
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