Content repurposing is like insurance for when you don't have the time to create marketing collateral. It takes a piece of content and turns it into something else, such as an article into a series of blog posts. This helps to save time and promote the content further. Webinars are a great source for repurposed content, as you can turn it into a whitepaper, blog post series, SlideShare, press release, and more!
You can follow certain steps to repurpose the webinar content. First, upload the slides to SlideShare. Second, transcribe the audio and polish it up. Third, create a whitepaper. Fourth, use the text to create a series of blog posts. Fifth, format the blog posts into an email newsletter. Sixth, use the whitepaper or blog posts for a magazine article. Seventh, write a press release. Eighth, create social media posts. Lastly, create a content repurposing plan for every webinar.
Content repurposing is a great way to save time and get your content in front of more people. You can take a webinar and turn it into various types of content in less than two weeks! Additional resources on content repurposing can help you further.
No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself
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