Dogecoin, the dog-themed satirical cryptocurrency, has soared in popularity and serves as a great example for marketing tactics and channels. It was created as a joke, but has since become the fifth largest cryptocurrency. Memes and entropy in content strategies, solidarity through community, and an omnichannel post-pandemic approach are all key components. Influencer marketing is also a powerful tool, with an ROI of $5.78 per dollar spent. To replicate the Dogecoin rally, marketers must identify their goals and determine which strategies best suit their needs.
Memes have become a popular tool in content strategies, as they are relatable, humorous, and easy to understand. They succeed in competing for limited user attention, as they create maximum user-generated content and variations in different scenarios. To form a successful meme, marketers should capture the common features in successful memes but also add entropy.
Online communities also provide a sense of belonging, and offer the ability to help each other for more social capital. This can be done through virtual events, AI-powered chatbots, and social sharing. Additionally, influencers are a great way to build brand trust and social proof. However, marketers must set clear KPIs, and strategically map out the full customer journey with objectives for each step.
Four Marketing Elements Behind the Rise of Dogecoin
Don't worry ... it's FREE!
Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.
Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.
See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.
Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.