
Three Priorities and Best-Practices for B2B Marketers in 2025
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
An Agile CMS is a new type of content management system that solves the limitations of headless CMSs and aligns IT teams and marketing practitioners. It includes a content hub, collaboration and planning tools, content services, and a development platform. These components allow B2B marketers to create and manage content across multiple channels and touchpoints in a timely fashion, helping to improve ROI.
When considering an Agile CMS, marketers should make sure it has all four components, a single content hub, collaboration and planning tools, API-first content services, and a development platform that fits into their existing technology stack. It should also be designed for marketers and content practitioners, enabling them to balance content quality and quantity.
An Agile CMS can help B2B businesses create and manage content in a way that drives customer loyalty and is optimized for future use cases. It can also improve ROI by reducing time to market and time to benefit.
Why Do B2B Marketers Need an Agile CMS?
Don't worry ... it's FREE!
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.