How to Build a Solid Channel-Partner Marketing Plan

Channel partnerships can be a great way to increase revenue with minimal effort. It is important to have a solid channel partner marketing plan in order to make the partnership successful. Benefits of partnership marketing include a broader reach, improved trust and revenue, and a less risky environment for experimenting with marketing campaigns.

When developing a channel partner marketing strategy, it is important to consider data on the products/services, stick to brand guidelines, clarify product marketing, receive training and tools, and leave room to customize. Assessing results is also key in order to make sure changes are made when needed.

Channel partnerships can be a great way to increase revenue and there are many resources available to help you get started. Find a complementary channel partner and start working on your partnership marketing strategy today.