The pandemic has made it more clear than ever that businesses must be creative in their online presence. Creating engaging and effective content can capture the attention of clients, employees, and investors, and also affect them on an emotional level. It even has the potential to make for a happier workplace and bring a return on investment.
Interactive content is far more engaging than blocks of text, PDFs, and static graphics. It allows users to be part of the brand experience and the right software can help companies design and publish such content without wasting time.
Encouraging creativity in marketing and in online experiences can foster a culture of creativity in the workplace, leading to greater revenue growth, a larger market share, and recognition as a best place to work. Ultimately, creativity in marketing is about bringing things into the world because doing so makes the world happier, more interesting, and diverse.
Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever
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