TikTok Is Now Gen Z's Top Social Platform for Product Information
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
Augie Ray was an expert in customer experience and social media marketing, but was frustrated by marketers’ persistent belief in social media as an effective marketing tool. 2021 is the time to change, and recent research has revealed four implications for social media marketing.
Firstly, there is a disconnect between the ability of marketers to measure the impact of social media marketing and their plans to increase spend. Secondly, organic social media marketing rarely works, with studies suggesting its effect may be detrimental. To build online social groups, marketers must unlearn marketing and move social media out of marketing and into customer care. Lastly, studies suggest that social messages requiring a response continue to rise, but brands’ response rate is decreasing.
Social media is a valuable tool for customer care, as the social mind is wired to interact in a flat and collaborative way rather than a salesperson-customer relationship. Marketers should shift their investments into customer care and move beyond their biases to maximize the use of social media in 2021.
Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead
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TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.