Is Your Content Working? How to Measure Content Marketing Results

Only 35% of marketers think it's very important to understand the return on marketing investment, but 91% are confident their campaigns are influencing revenue. Measuring content marketing ROI can be difficult, but it's not impossible. By setting an end goal in mind and taking steps like creating sitemaps and researching keywords, marketers can have the answer and evidence to back it up.

Tracking content marketing metrics such as total visitors, leads, and lead conversion rates can help establish benchmarks and determine what needs to be improved. Taking the right steps to measure metrics and making regular adjustments based on results can ensure content marketing investments are successful.

Tools such as Google Analytics and keyword research tools can help marketers measure their success and optimize campaigns to get better results. Other resources such as infographics, articles, and guides can also help marketers better understand content marketing metrics.