Four Tactics to Refresh Your 2021 Email Marketing Strategy

Email has been a successful marketing strategy for 50 years, and it has only become more popular during the pandemic. In 2021, you'll need to refresh your approach to stand out from the competition. Focus on delivering value, personalizing communications, and switching up your senders and domains to improve your email marketing strategy. Additionally, support your sales team to help them win new business.

Leave self-promotion behind and provide content that your prospects find valuable. If you can make your emails entertaining, prospects will be more likely to open them. Personalize your emails to show prospects that you are listening. If you want to drastically revitalize your list, consider switching up your domain, but remember to warm it up first. Finally, share successful tactics with your sales team.

Successful email marketing in 2021 requires thoughtful strategy and personalization. Make sure your content is valuable and entertaining, and don't be afraid to switch up your senders and domains to pique prospects' interest. Support your sales team to help them win new business.