The Three New Rules of Content Experience

Odds are good that asking 20 people what content experience means will get you 20 different answers. Content experience is where your content lives, how it's structured, and how it compels your prospects and customers to engage with your company. To make an impact, quality content must also be relevant and timely.

There is a disconnect between what marketers prioritize and what buyers want. Remember, buyers do not want to be sold to; they want to be educated. They want content on topics they care about and they want it in a timely fashion.

It's not only the creation of content but also the distribution and destination that matter. To provide a great content experience, make sure it's engaging and enticing for your audience, and offer them opportunities to consume decision-enabling content. A stellar content experience can be transformative to both the relationship with your company and your own business outcomes.