An amplified marketing strategy revolves around conversations as a way to extend marketing reach. Brand podcasts are a key factor in taking amplified marketing efforts to the next level and drive a higher level of engagement for brand mentions. To ensure your podcast show is a success, avoid common podcasting mistakes such as keeping the podcast isolated, having the wrong host, and forgetting to look at podcast metrics.
When creating a podcast, use the conversations that take place on your show to power the rest of your marketing channels. A successful host should be a subject-matter expert who has a passion for your show's purpose and can foster authentic conversations. Additionally, sales teams can use the conversations happening on the show to provide valuable insights to their prospects.
Finally, show sponsorship is ok, but it should never be the main focus of your podcast. Keeping what is best for your listeners top-of-mind is critical in podcasting, as it will attract the right kind of advertisers for sponsorships. With the right podcasting practices, marketers can make the most of their show and generate meaningful connections with their audience.
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Five Don'ts for Using Your Podcast in Amplified Marketing
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