Why Best-of-Breed and All-in-One Marketing Automation Platforms Can Be the Same

Investing in a marketing automation platform (MAP) can improve lead pipelines, automate tasks, reduce human error and increase conversion rates. Unfortunately, there are more than 8,000 MAPs on the market, making it difficult to choose between a best-in-breed solution and an all-in-one platform. However, companies don't have to sacrifice features for tools, as they can have both.

Best-of-breed tools focus on being the best in their niche, offering efficient execution of a single task. However, they require additional packages to meet full needs, which can be expensive and limit integration. All-in-one platforms offer multiple solutions rolled into one, but they may struggle to deliver beyond their intended purpose, and not all features may be used.

Integration capabilities enable the best of both worlds, allowing marketers to implement new solutions at will. An ideal MAP should be easy to use, futureproof, adaptable to market changes, and be beneficial for multiple departments. Such a tool exists and can offer an all-in-one experience as well as standalone capabilities.