Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy

Running a B2B business can be difficult due to competition and few clients. Conversion rates are typically lower than B2C, but with data insights from seven sales metrics, companies can achieve a 10% conversion rate. These metrics include Customer Acquisition Cost, Conversion Rate, Sales Pipeline Velocity, Average Lead Response Time, Customer Lifetime Value, Win Rate, and Lead Source.

Data insights help to identify strengths and weaknesses. For example, the Win Rate metric can show which times and areas are best for making sales. Lead Source, another metric, helps to track the source of leads and the revenue they generate. Finally, Customer Lifetime Value measures whether marketing efforts are contributing to long-term growth.

Metrics allow businesses to gain insight into their practices and sales funnels. This can be used to improve marketing strategies and watch customer numbers increase.