How Marketers Can Create Better Sales Content

Sales teams are facing unprecedented challenges due to virtual selling and a competitive economy. Marketers need to collaborate closely with sales teams to create sales content that will actually be used. This requires open and direct communication between all parties, as well as feedback and transparency. Virtual tools can also be used to streamline content efforts.

Marketers should understand what the sales team needs and use tools such as prerecorded videos, events and sales kickoffs to keep their team energised. Analyzing previous results and creating content that emulates successful pieces will create an easy transition for sales teams. All of this should be incorporated natively within reps' tech stack.

Finally, listening to sales call recordings, studying market trends and actively creating new content will help marketers create content that is relevant to current buyer needs and will be put to better use.