Creating Content for Different Buyer Journey Stages in 2021

Most content online is intended to get us to take an action, such as signing up for a trial or downloading a study. For this to happen, content marketers need to create a well-thought-out content marketing funnel with each piece of content playing its allotted part. Semrush has conducted research to inform content marketers of the challenges they face and how to build an effective funnel in 2021.

The pandemic has caused changes to customer behaviour and marketers have had to adjust their value propositions and messaging to create and deliver a smooth and engaging experience. To cope with information overload, marketers must create content that correlates to the amount of traffic they plan to drive and research more topics reflective of the current reality. Showcasing value is also essential to generate leads.

Measuring content performance is key to success. Marketers must audit their existing content and set up the right analytics tools to track performance. To learn more about building a high-performing funnel, get the bonus resource available which will let you analyze and improve your content marketing funnel or build one from scratch.