How Marketers Can Drive Revenue and Business Growth With Technology and Automation

Businesses have come to understand the power of marketing automation to drive revenue and growth. Automation technologies can increase conversions by 77%, according to Invespcro, while 91% of marketers agree that automation is essential to success. Omnichannel strategies, hypertargeting, and operational efficiency through automation have all proven to be successful strategies.

Omnichannel strategies focus on creating a personalized customer journey across channels. Technologies like AI and marketing automation can help orchestrate this journey and add chatbots to websites for quick and knowledgeable responses. Hypertargeting enables marketers to deliver relevant and customized messages to the right customers.

Finally, operational efficiencies can be gained by automating processes, such as data entry and customer service satisfaction surveys. Automation also allows for visibility into weak points in the process and detailed data to inform decision-making. There are many resources available to kickstart a growth marketing automation strategy.