How to Analyze Your Influencer Campaign Performance

Analyzing the right metrics is essential for measuring the success of influencer marketing campaigns and making them more effective. Deciding which metrics to track depends on your goals, such as increasing sales or brand awareness. Awareness metrics, such as reach and impressions, and engagement metrics, such as CTR and CPC, are important to track. Sales metrics, such as lead generation and revenue, should also be tracked. Traffic metrics, such as bounce rate, pages per session, and pageviews, can also be tracked for website visits. Knowing which metrics to track and how to track them will help you get the most out of your influencer marketing campaigns.

Before you can decide which metrics to track, you must be clear on your goals. Knowing what you want out of your influencer campaigns will help you determine which metrics to track, and whether they’re working in your favor. Awareness metrics, such as reach, impressions, and audience growth, can be tracked using social data from the social platform or a third-party tool. Engagement metrics to consider tracking include engagement rate, CTR, and CPC. Sales metrics to pay attention to are lead generation, sales, and revenue.

For website visits, traffic metrics such as CTR, bounce rate, pages per session, pageviews, and time on site can be tracked. Trackable links and promo codes can help to pinpoint the sources of the traffic. Keeping up with the right metrics will help you determine the ROI of influencer marketing campaigns and make necessary improvements.