How to Overcome B2B Content Marketing Challenges During the Pandemic

Maintaining a well-planned, high-quality content pipeline is difficult even at the best of times, and the COVID-19 pandemic has made it even more difficult for B2B companies. A survey of over 600 marketers found that 70% are struggling to keep the quality and quantity of content high. To face these challenges, it's important to get staff and key thought leaders on board, motivate them with incentives, and make the content about them.

To maintain a B2B content marketing production pipeline, develop a content calendar, give your people space to create, outsource the overflow, and combine copywriting with SEO spend. Solid keyword research is essential for developing content that people want to read, and tracking ROI of the content is key for showing staff how it contributes to the company’s bottom line.

Content creation is hard, especially during a pandemic. But by creating a solid content plan and having the right tools in place, marketers can make sure their content strategies are successful. Encouraging staff to be involved, getting help from specialists, and combining copywriting with SEO can help them achieve their goals.