How Not to Give a Great Presentation

Many webinars, presentations, and other events often bombard viewers with irrelevant content, forgetting that viewers benefit only when they benefit. Even when paying for something, viewers are usually stuck with what they're given. Live theater is different: when the curtain goes up, the show starts. Webinars should provide similar advance preparation, such as bios of the presenters and a survey to learn about attendees.

Advertisers have only a few seconds to get their point across and put the emphasis on one single benefit. Webinars should start with the subject and add content in context. Technical explanations should also ask attendees what they already know. Respect time and intelligence and explain qualifications in advance. Follow up with relevant promotions after the session is done.

Great presentations should follow the don'ts and do's: don't put obstacles in front of information, don't waste people's time, and don't make it hard to prepare. Do respect time and intelligence, explain qualifications, and follow up with relevant promotions. These tips and more can help create powerful presentations.