Account-Based Marketing: A Key B2B Marketing Strategy

Account-based marketing ( ABM) is a highly effective way to target audience groups in B2B by adjusting the content to the audience and their needs. It ensures full synchronization of marketing and sales activities and is like hunting with a spear instead of a net. It is used to stimulate business demand, increase pipeline velocity, and expand revenue. There are three types of ABM strategies depending on the level of personalization.

The success of ABM depends on demand generation over time, rather than one-off leads. Measuring the effectiveness of campaigns requires tracking of contact with the brand and communication materials over time. On LinkedIn, marketers can look at the top accounts that have seen their ad.

Although ABM can seem complicated and time-consuming, it is a great way for B2B marketers to land the best accounts. There are many resources available to help marketers understand and use ABM effectively.