Nine Ways to Create Sponsorship Packages for Virtual Events

Event organizers need to be creative when creating sponsorship deals for virtual events to offer exciting value propositions to sponsors. Tailor offerings to enable sponsors to achieve maximum brand awareness, qualified-lead generation, sales, and relationship-building. Ideas to create exciting sponsor packages include listing sponsors on the event website and other marketing materials, banner and popup ads, sponsored keynote sessions and video ads, branded virtual breakout rooms, virtual exhibition and meet-up booths with a matchmaking algorithm, sponsored conversational forums, sponsored gamification or activities, and sponsored surveys.

To make the most attractive event sponsorship packages, use a combination of the ideas listed. Specify a combination of items, title the package, and determine the price tag. Create tiered options for sponsors to choose from.

These strategies will help maximize revenue and ensure sponsors are getting the most out of their experience. With this approach, event organizers will have eager sponsors waiting for their next event in no time!