Three Activities to Prioritize for Maximum Marketing ROI in 2021

Three Activities to Prioritize for Maximum Marketing ROI in 2021

Marketing Strategy — Thu., Jan. 14, 2021

2020 tested the ability of B2B marketers to adapt, and many proved the value of the marketing function to senior leadership and sales teams. 2021 offers the chance to use what was learned to optimize strategy. Setting goals that align with the business, investing in brand foundations, and focusing on channels with the greatest ROI are key to maximizing impact with less budget.

When setting budgets, it's important to connect marketing goals to the overarching goals of the business, and keep the C-suite's interests in mind. Investing in audience personas, strategic positioning, and brand expression will lead to more conversions and revenue. Additionally, marketers should audit their martech tools and optimize integrations to enhance customer experience.

Analyzing data to identify top-performing channels, and investing in the places where the audience is most active, will help maximize returns. Taking a step back to reflect on 2020 and plan for 2021 is essential for success.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Three Activities to Prioritize for Maximum Marketing ROI in 2021

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

The Top Challenges Marketers Face With Attribution

The Top Challenges Marketers Face With Attribution

Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.

Rising Subscription Prices: Trends and Tactics for Managing Price Increases

Rising Subscription Prices: Trends and Tactics for Managing Price Increases

Rising subscription prices are challenging businesses to balance profitability with customer satisfaction. Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth. Read more.

Brands & Politics: Do People Want Brands to Weigh In More?

Brands & Politics: Do People Want Brands to Weigh In More?

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.

Why a Purpose-Driven Marketing Strategy Matters in B2B

Why a Purpose-Driven Marketing Strategy Matters in B2B

Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.

Subscribe to the MarketingProfs Today newsletter